Solving complex real estate problems using empirical data and storytelling!

17 Nov Solving complex real estate problems using empirical data and storytelling!

MASTER YOUR BUSINESS

Technology has revolutionized the commercial real estate industry, making consumer and market data readily available to brokers and analysts. Real estate professionals can now instantly access data about an area of interest on a level of granularity once thought unimaginable.

This abundance of data has changed how decisions are being made. Locational decisions now require more thoughtful and insightful analyses to satisfy growing demands from clients.

One of the biggest changes I’ve noticed is that clients and investors now expect a greater level of insight into a market. These decision-makers don’t just want data, they want the right data, presented in a way that is highly consumable, relevant, and relatable; that emphasizes traits, characteristics and nuances of a given trade area and marketplace.

The challenge becomes satisfying these needs succinctly, without sacrificing valuable qualities. In this demanding environment, real estate professionals need to bring sites to life by becoming master story tellers.

Excerpt courtesy of:
Alexander Martonik
Esri


To read the full article click on the follow link: Portland Business Journal

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